Your Authentic Voice, Effortlessly Amplified.

EchoWrite AI

EchoWrite AI is a done-for-you service where we train a personalized AI on your unique writing style. Each week, we deliver a batch of authentic, ready-to-post social media content, saving you hours and consistently building your personal brand.

Creator plan

£49 / month
Perfect for individual creators and solopreneurs. This plan builds your brand with a consistent stream of authentic content for your primary platform, saving you hours each week.
✅ 12 High-Quality Posts per Month
✅ For 1 Social Media Platform
✅ Personalised AI Voice Profile
✅ 24-Hour Turnaround

Professional plan

£129 / month
Ideal for founders and executives. This is our complete 'done-for-you' solution to dominate your niche. We deliver a high volume of content across multiple platforms, plus proactive ideas to establish you as a thought leader.
✅ 25 High-Quality Posts per Month
✅ For up to 3 Social Platforms
✅ Priority 12-Hour Turnaround
✅ Proactive Idea Generation
✅ Voice Note Submission

Step 01

Build Your AI Voice Profile

You start by completing our comprehensive onboarding form. Here, you'll share writing samples and define the core themes of your personal brand, creating the foundation for your unique AI voice.

Step 02

Launch Your Consistent Presence

Your comprehensive onboarding provides everything we need for your first month. We get to work immediately, delivering your first week of authentic, ready-to-publish content to your inbox.

step 03

Stay a Thought Leader, Effortlessly

From month two, we take the lead on strategy. We proactively fill your shared content planner with fresh ideas based on your goals. You can then approve them, tweak them, or add your own thoughts whenever inspiration strikes. We handle the rest.

get started

Ready To Reclaim Your Time?

Stop worrying about what to post and start building your brand. Choose your plan today and get your first batch of authentic content in 24 hours.

Put Us to the Test:
Get Your Free "Authentic Voice" Sample

We understand you might be skeptical about generic AI. That's why this free sample is different. We will train a temporary AI model exclusively on the writing samples you provide. Let me prove that a bespoke AI can capture your unique voice.

FAQ

Q1: Will the content really sound like me?A: Yes. This is the core of our service. Before we write a single word, we perform a deep analysis of your unique writing style, vocabulary, and tone from writing samples you provide. Our personalised AI is then calibrated to replicate your voice, not a generic one.Q2: What if I'm not happy with a post?A: Your satisfaction is our top priority. If a post isn't quite right, we offer revisions to ensure the content perfectly matches your expectations. Your feedback is a crucial part of the process and helps us refine your voice profile over time.Q3: Why wouldn't I just use ChatGPT myself?A: You are buying back time and getting a premium result. We use a proprietary workflow and a sophisticated AI engine that goes far beyond a simple query. We handle the complex engineering, iteration, and quality control to deliver a polished, ready-to-post product, saving you hours of trial-and-error.Q4: Can I cancel my subscription at any time?A: Absolutely. There are no long-term contracts. You can easily cancel your monthly subscription at any time, no questions asked.

Follow the Journey of EchoWrite AI

Get updates, insights, and be the first to know when we launch.

© EchoWriteAI. All rights reserved.

PRIVACY POLICY
Last updated August 23, 2025
This Privacy Notice for Mr Lee Wayne Harrison (doing business as EchoWrite AI) ('we', 'us', or 'our'), describes how and why we might access, collect, store, use, and/or share ('process') your personal information when you use our services ('Services'), including when you:
● Visit our website at http://www.echowrite.co.uk or any website of ours that links to this Privacy Notice
● Use EchoWrite AI. EchoWrite AI is a subscription service providing personalised, AI-assisted social media content for professionals and businesses. The service analyses a client's unique writing style to generate authentic content for their marketing and personal branding needs.
● Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [email protected].
SUMMARY OF KEY POINTS
This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.Do we process any sensitive personal information? Some of the information may be considered 'special' or 'sensitive' in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.Do we collect any information from third parties? We do not collect any information from third parties.How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your personal information.How do we keep your information safe? We have adequate organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about how we keep your information safe.What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.How do you exercise your rights? The easiest way to exercise your rights is by visiting [email protected], or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.Want to learn more about what we do with any information we collect? Review the Privacy Notice in full.TABLE OF CONTENTS1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
7. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?
8. HOW LONG DO WE KEEP YOUR INFORMATION?
9. HOW DO WE KEEP YOUR INFORMATION SAFE?
10. DO WE COLLECT INFORMATION FROM MINORS?
11. WHAT ARE YOUR PRIVACY RIGHTS?
12. CONTROLS FOR DO-NOT-TRACK FEATURES
13. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
14. DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?
15. DO WE MAKE UPDATES TO THIS NOTICE?
16. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
17. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
● names
● email addresses
● billing addresses
● debit/credit card numbers
● user content and writing samples
Sensitive Information. We do not process sensitive information.
Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Stripe . You may find their privacy notice link(s) here: https://stripe.com/gb/privacy.All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.Like many businesses, we also collect information through cookies and similar technologies.The information we collect includes:
● Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called 'crash dumps'), and hardware settings).
● Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
● Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.
Google API
Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process the personal information for the following purposes listed below. We may also process your information for other purposes only with your prior explicit consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
● To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
● To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
● To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
● To fulfil and manage your orders. We may process your information to fulfil and manage your orders, payments, returns, and exchanges made through the Services.
● To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
● To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see 'WHAT ARE YOUR PRIVACY RIGHTS?' below.
● To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
● To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
● To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
● To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.
If you are located in the EU or UK, this section applies to you.The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:
● Consent. We may process your information if you have given us permission (i.e. consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Learn more about withdrawing your consent.
● Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
● Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:
● Send users information about special offers and discounts on our products and services
● Analyse how our Services are used so we can improve them to engage and retain users
● Support our marketing activities
● Diagnose problems and/or prevent fraudulent activities
● Understand how our users use our products and services so we can improve user experience
● Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
● Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
If you are located in Canada, this section applies to you.We may process your information if you have given us specific permission (i.e. express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e. implied consent). You can withdraw your consent at any time.In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:
● If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
● For investigations and fraud detection and prevention
● For business transactions provided certain conditions are met
● If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
● For identifying injured, ill, or deceased persons and communicating with next of kin
● If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
● If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
● If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
● If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
● If the collection is solely for journalistic, artistic, or literary purposes
● If the information is publicly available and is specified by the regulations
● We may disclose de-identified information for approved research or statistics projects, subject to ethics oversight and confidentiality commitments
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In Short: We may share information in specific situations described in this section and/or with the following third parties.
Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ('third parties') who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your persona

TERMS AND CONDITIONS
Application and Entire Agreement
1. These Terms and Conditions apply to the provision of the services detailed in our quotation (Services) by Lee
Wayne Harrison trading as Echowrite.co.uk of 124 City Road, London, EC1V 2NX (we or us or Service Provider) to
the person buying the services (you or Customer).
2. You are deemed to have accepted these Terms and Conditions when you accept our quotation or from the date of any
performance of the Services (whichever happens earlier) and these Terms and Conditions and our quotation (the
Contract) are the entire agreement between us.
3. You acknowledge that you have not relied on any statement, promise or representation made or given by or on our
behalf. These Conditions apply to the Contract to the exclusion of any other terms that you try to impose or incorporate,
or which are implied by trade, custom, practice or course of dealing.
Interpretation
4. A "business day" means any day other than a Saturday, Sunday or bank holiday in England and Wales.
5. The headings in these Terms and Conditions are for convenience only and do not affect their interpretation.
6. Words imparting the singular number shall include the plural and vice-versa.
Services
7. We warrant that we will use reasonable care and skill in our performance of the Services which will comply with the
quotation, including any specification in all material respects. We can make any changes to the Services which are
necessary to comply with any applicable law or safety requirement, and we will notify you if this is necessary.
8. We will use our reasonable endeavours to complete the performance of the Services within the time agreed or as set out
in the quotation; however, time shall not be of the essence in the performance of our obligations.
9. All of these Terms and Conditions apply to the supply of any goods as well as Services unless we specify otherwise.
Your Obligations
10. You must obtain any permissions, consents, licences or otherwise that we need and must give us with access to any and
all relevant information, materials, properties and any other matters which we need to provide the Services.
11. If you do not comply with clause 10, we can terminate the Services.
12. We are not liable for any delay or failure to provide the Services if this is caused by your failure to comply with the
provisions of this section (Your obligations).
Fees
13. The fees (Fees) for the Services are set out in the quotation and are on a time and materials basis.
14. In addition to the Fees, we can recover from you a) reasonable incidental expenses including, but not limited to,
travelling expenses, hotel costs, subsistence and any associated expenses, b) the cost of services provided by third parties
and required by us for the performance of the Services, and c) the cost of any materials required for the provision of the
Services.
15. You must pay us for any additional services provided by us that are not specified in the quotation in accordance with our
then current, applicable hourly rate in effect at the time of performance or such other rate as may be agreed between us.
The provisions of clause 14 also apply to these additional services.
16. The Fees are inclusive of any applicable VAT and other taxes or levies which are imposed or charged by any
competent authority.
Cancellation and Amendment
17. We can withdraw, cancel or amend a quotation if it has not been accepted by you, or if the Services have not started,
within a period of 30 days from the date of the quotation, (unless the quotation has been withdrawn).
18. Either we or you can cancel an order for any reason prior to your acceptance (or rejection) of the quotation.
19. If you want to amend any details of the Services you must tell us in writing as soon as possible. We will use reasonable
endeavours to make any required changes and additional costs will be included in the Fees and invoiced to you.
20. If, due to circumstances beyond our control, including those set out in the clause below (Circumstances beyond a
party's control), we have to make any change in the Services or how they are provided, we will notify you immediately.
We will use reasonable endeavours to keep any such changes to a minimum.
Payment
21. We will invoice you for payment of the Fees either:
a. when we have completed the Services; or
b. on the invoice dates set out in the quotation.
22. You must pay the Fees due within 0 days of the date of our invoice or otherwise in accordance with any credit terms
agreed between us.
23. Time for payment shall be of the essence of the Contract.
24. Without limiting any other right or remedy we have for statutory interest, if you do not pay within the period set out
above, we will charge you interest at the rate of 0% per annum above the base lending rate of the Bank of England from
time to time on the amount outstanding until payment is received in full.
25. All payments due under these Terms and Conditions must be made in full without any deduction or withholding except
as required by law and neither of us can assert any credit, set-off or counterclaim against the other in order to justify
withholding payment of any such amount in whole or in part.
26. If you do not pay within the period set out above, we can suspend any further provision of the Services and cancel any
future services which have been ordered by, or otherwise arranged with, you.
27. Receipts for payment will be issued by us only at your request.
28. All payments must be made in British Pounds unless otherwise agreed in writing between us.
Sub-contracting and Assignment
29. We can at any time assign, transfer, charge, subcontract or deal in any other manner with all or any of our rights under
these Terms and Conditions and can subcontract or delegate in any manner any or all of our obligations to any third
party.
30. You must not, without our prior written consent, assign, transfer, charge, subcontract or deal in any other manner with
all or any of your rights or obligations under these Terms and Conditions.
Termination
31. We can terminate the provision of the Services immediately if you:
a. commit a material breach of your obligations under these Terms and Conditions; or
b. fail to make pay any amount due under the Contract on the due date for payment; or
c. are or become or, in our reasonable opinion, are about to become, the subject of a bankruptcy order or take
advantage of any other statutory provision for the relief of insolvent debtor; or
d. enter into a voluntary arrangement under Part 1 of the Insolvency Act 1986, or any other scheme or arrangement is
made with its creditors; or
e. convene any meeting of your creditors, enter into voluntary or compulsory liquidation, have a receiver, manager,
administrator or administrative receiver appointed in respect of your assets or undertakings or any part of them, any
documents are filed with the court for the appointment of an administrator in respect of you, notice of intention to
appoint an administrator is given by you or any of your directors or by a qualifying floating charge holder (as
defined in para. 14 of Schedule B1 of the Insolvency Act 1986), a resolution is passed or petition presented to any
court for your winding up or for the granting of an administration order in respect of you, or any proceedings are
commenced relating to your insolvency or possible insolvency.
Intellectual Property
32. We reserve all copyright and any other intellectual property rights which may subsist in any goods supplied in
connection with the provision of the Services. We reserve the right to take any appropriate action to restrain or prevent
the infringement of such intellectual property rights.
Liability and Indemnity
33. Our liability under these Terms and Conditions, and in breach of statutory duty, and in tort or misrepresentation or
otherwise, shall be limited as set out in this section.
34. The total amount of our liability is limited to the total amount of Fees payable by you under the Contract.
35. We are not liable (whether caused by our employees, agents or otherwise) in connection with our provision of the
Services or the performance of any of our other obligations under these Terms and Conditions or the quotation for:
a. any indirect, special or consequential loss, damage, costs, or expenses or;
b. any loss of profits; loss of anticipated profits; loss of business; loss of data; loss of reputation or goodwill; business
interruption; or, other third party claims; or
c. any failure to perform any of our obligations if such delay or failure is due to any cause beyond our reasonable
control; or
d. any losses caused directly or indirectly by any failure or your breach in relation to your obligations; or
e. any losses arising directly or indirectly from the choice of Services and how they will meet your requirements or
your use of the Services or any goods supplied in connection with the Services.
36. You must indemnify us against all damages, costs, claims and expenses suffered by us arising from any loss or damage
to any equipment (including that belonging to third parties) caused by you or your agents or employees.
37. Nothing in these Terms and Conditions shall limit or exclude our liability for death or personal injury caused by our
negligence, or for any fraudulent misrepresentation, or for any other matters for which it would be unlawful to exclude
or limit liability.
Data Protection
38. When supplying the Services to the Customer, the Service Provider may gain access to and/or acquire the ability to
transfer, store or process personal data of employees of the Customer.
39. The parties agree that where such processing of personal data takes place, the Customer shall be the 'data controller' and
the Service Provider shall be the 'data processor' as defined in the General Data Protection Regulation (GDPR) as may
be amended, extended and/or re-enacted from time to time.
40. For the avoidance of doubt, 'Personal Data', 'Processing', 'Data Controller', 'Data Processor' and 'Data Subject' shall have
the same meaning as in the GDPR.
41. The Service Provider shall only Process Personal Data to the extent reasonably required to enable it to supply the
Services as mentioned in these Terms and Conditions or as requested by and agreed with the Customer, shall not retain
any Personal Data longer than necessary for the Processing and refrain from Processing any Personal Data for its own or
for any third party's purposes.
42. The Service Provider shall not disclose Personal Data to any third parties other than employees, directors, agents, subcontractors or advisors on a strict 'need-to-know' basis and only under the same (or more extensive) conditions as set out
in these Terms and Conditions or to the extent required by applicable legislation and/or regulations.
43. The Service Provider shall implement and maintain technical and organisational security measures as are required to
protect Personal Data Processed by the Service Provider on behalf of the Customer.
44. Further information about the Service Provider's approach to data protection are specified in its Data Protection Policy,
which can be found On our website . For any enquiries or complaints regarding data privacy, you
can email: [email protected].
Circumstances Beyond a Party's Control
45. Neither of us is liable for any failure or delay in performing our obligations where such failure or delay results from any
cause that is beyond the reasonable control of that party. Such causes include, but are not limited to: industrial action,
civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action or any other event that is
beyond the control of the party in question. If the delay continues for a period of 90 days, either of us may terminate or
cancel the Services to be carried out under these Terms and Conditions.
Communications
46. All notices under these Terms and Conditions must be in writing and signed by, or on behalf of, the party giving notice
(or a duly authorised officer of that party).
47. Notices shall be deemed to have been duly given:
a. when delivered, if delivered by courier or other messenger (including registered mail) during the normal business
hours of the recipient;
b. when sent, if transmitted by fax or email and a successful transmission report or return receipt is generated;
c. on the fifth business day following mailing, if mailed by national ordinary mail; or
d. on the tenth business day following mailing, if mailed by airmail.
48. All notices under these Terms and Conditions must be addressed to the most recent address, email address or fax
number notified to the other party.
No waiver
49. No delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other,
right or remedy nor stop further exercise of any other right, or remedy.
Severance
50. If one or more of these Terms and Conditions is found to be unlawful, invalid or otherwise unenforceable, that / those
provisions will be deemed severed from the remainder of these Terms and Conditions (which will remain valid and
enforceable).
Law and Jurisdiction
51. These Terms and Conditions shall be governed by and interpreted according to the law of England and Wales and all
disputes arising under the Terms and Conditions (including non-contractual disputes or claims) shall be subject to the
exclusive jurisdiction of the English and Welsh courts.